Yves Saint Laurent (born in Algeria August 1, 1936) is a French fashion designer who is best known for popularizing the 1960s beatnik look, as well as tweed suits, tight pants and tall, thigh-high boots. His 1971 radical ‘40s’ collection shocked critics, as did the advertising campaign for the first YSL men’s fragrance, ‘Pour Homme’ which featured Yves himself posing nude. In 1977, YSL launched the very popular ‘Opium’ perfume.
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