In April 1997, The French Connection began branding their products "fcuk", although they insisted it was an acronym for French Connection United Kingdom, its similarity to an expletive caused controversy and made the brand very popular worldwide. Following years of complaints, the UK's advertising standards authority banned a number of advertisements and ordered the company to submit all posters for approval before running them. However, the brand continued to grow and a successful fragrance range was developed. We offer great stocks and great prices on fcuk perfumes.
