Elizabeth Arden, originally Florence Nightingale Graham, was a woman ahead of her time - a true pioneer in the way she approached life and business. She was a creative visionary and smart businesswoman who had the drive to make her dreams come true. Florence was a visionary. As a nurse, she foresaw burns creams and skin salves, not just as medicine, but with the potential to be beauty creams and lotions. Despite initial failures and discouragement at age 30, she moved to New York. When she arrived it was love at first sight. Florence befriended a chemist, and began her research on beauty cream. She also worked at a beauty parlour and mastered facial massage. Today, Elizabeth Arden perfume and Elizabeth Arden cosmetics have a very well respected reputation. Famous Elizabeth Arden perfumes include: Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden Green Tea, Elizabeth Arden Sunflowers and Elizabeth Arden Splendor, to name but a few.
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